Best Content Partnership or AFP


This award will recognise both high quality content and the partnerships that enabled it to be created.

Judges will be looking for innovative tie-ups that have editorial & commercial benefits for all parties involved.

The winner will be an excellent piece of content that required its producers to think creatively in putting together both the funding and the creative partnership.

Entries will require details of how the partnership came together, the roles of the different parties and how the collaboration’s success was measured. Judges will be looking for work that produced tangible benefits for audiences, such as inspiring learning or creating a legacy.
Examples could include collaboration with charities and organisations, advertiser-funded programming, online product placement, or more traditional co-production deals.

Previous winners

The Secret Life of 5 Year Olds on Holiday with Thomas Cook, RDF Television for All 4 (2019)
Positive Energy, Renegade Pictures for Shell and National Geographic (2018)
Skoda Tour De Celeb Skoda for Channel 5 (2017)
Formula E Season 2 DigitalLittle Dot Studios, Aurora Media and Partners for Formula E (2016)
Reverse The Odds, Stand Up To Cancer, Cancer Research and Maverick Television for Channel 4 (2015)
Stargazing Live, BBC Productions for BBC Two (2014)
GT Academy, Boomerang + Grand Central for ITV4 (2013)

Cost per entry £275 (ex. VAT)