This category will reward a digital project or initiative that is targeted at children aged 14 and under and is fun, enjoyable, and entertaining.
Judges will be looking for evidence of the content’s ability to inform, educate, or stretch the imagination, as well as its fundamental quality and entertainment credentials.
Judges will take into account the contribution it has made to the commissioning brand’s performance in terms of audience, branding, profile and commercial success (where appropriate). The programme will be judged for excellence and innovation along with the fit with the channel’s core brand and target audience. Evidence of success will include audience performance, viewing figures, targeted marketing and overall contribution to the channel.
The show must have been commissioned by, and had its first run on, a digital-only channel or a streaming service where the UK TX was simultaneous with the global launch.
Secret Life of Boys (series 3), Zodiak Kids Studio for CBBC (2019)
Beano Studios, for Beano (2018)
Secret Life of Boys Zodiak Kids Studios for CBBC (2017)
Doctor Who Game Maker Aardman Animations, BBC Digital Creativity and BBC Cymru Wales for BBC
CBeebies, StoryTime App, BBC Children’s for Cbeebies (2015)
Ludus, Cube Interactive and Boom Kids for CBBC (2014)
Kinect Sesame Street TV, Soho Productions for Xbox (2013)
Cost per entry £275 (ex. VAT)