This category will reward digital products / campaigns (including social media and marketing initiatives) that have significantly enhanced viewers’ experience of a programme.
The work could include an app or website and may include play-along elements.
The entry will have either provided the viewer with a more comprehensive understanding of a programme, helped to enhance their enjoyment or improved their perception.
The winner will be a product or campaign which is strategically conceived, well executed and proved successful with viewers.
Derry Girls social campaign, 4Creative/OMD for Channel 4 (2019)
Celebrity Big Brother 2018: Bolder. Braver. Better. Initial and Endemol Shine UK for Channel 5 (2018)
Big Brother & Celebrity Big Brother Digital Initial Television and Endemol Shine UK Digital for Channel 5 (2017)
Cost per entry £275 (ex. VAT)