This category will reward outstanding digital content that resulted in viewers becoming more engaged with a channel, strand or genre.
It could have elements of synchronicity, or different types of rich content, or integrate social media.
The judges will look for evidence of usage and how the app or website (including social media and marketing initiatives) has improved viewers’ perceptions and relationship with a channel, strand or genre.
Body Positive, BBC Factual Entertainment (2019)
MTV Pride (2018)
Cost per entry £275 (ex. VAT)