This category is open to mixed genre entertainment channels. Judges will look for innovation, creative programming, scheduling as well as a clear understanding of its target market. Evidence of audience appreciation, targeted marketing, viewing figures, and overall strength of the channel’s brand and content will support a successful entry. Where multi-genre channels are entered, only the Entertainment content will be judged. Where multi-genre channels are entered, only the entertainment content will be judged and if you enter your channel for this category, it will not be eligible to enter Best Factual Channel.