The award will go to the best UK online channel that delivers original content shown for the first time.
Judges will only consider short and mid-form content, and not conventional TV content simply distributed online. While the production values may not be to TV standards, the content will be of a professional quality.
The judges will be looking for excellent, impressive and innovative content, as well as a well-curated and marketed channel that has a highly engaged audience. Evidence of number of views, subscriber volume and engagement levels should be included.