Criteria
This award will go to an outstanding programme that has made a real difference to a commercial channel, that is not part of a PSB portfolio.
Judges will assess how the show has enhanced the channel’s performance and brand – taking into account audience performance, commercial performance (where appropriate) and the branding and marketing/PR success.
Judges will be looking for creative excellence, clever use of budget and clear evidence of the game-changing impact the show has made for the channel. Acquisitions are eligible for entry
Previous winners
Al Murray: Why Does Everyone Hate the English, Avalon for History (2019)
Cost per entry £275 (ex. VAT)
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