Alan is a Cannes Lions, BAFTA-nominated and multiple-Broadcast Digital Award-winning creative team leader, who has delivered growth on some of television’s biggest social media channels and brands. He’s overseen content plans and strategies across multiple social platforms that have engaged and delighted millions week in week out. 

Prior to joining Channel 4/4Studio in the new role as Social Channels Lead in January 2025, for the last 8 years he’s been the Digital Creative Director at Lime Pictures with responsibility for the digital team's output across Lime’s growing portfolio. He’s worked with broadcasters including C4, ITV, Netflix and Disney on properties such as Hollyoaks, TOWIE, Celebs Go Dating, Free Rein and Sexy Beasts.

During his time at Lime his teams have won a plethora of awards, with recognition from The Broadcast Digital, Digiday, Drum, MIND, Lovies and RTS Awards, as well as being a BAFTA, Cannes Lion and Webby nominee.