Athena Witter is an award-winning digital media leader with over two decades of experience revolutionising how audiences engage with entertainment. As founder and CEO of Engine Pop, she empowers brands to maximise IP value through innovative digital-first and content-driven strategies. 

Witter was previously VP of Digital Programming at BBC Studios, where she transformed global franchises including Doctor Who, Bluey, BBC Earth and Planet Earth. She has also worked for Viacom, ITV, Channel 4, Fremantle, Sky and Endemol, consistently bridging traditional media with digital innovation and working on shows such as Big Brother, Battlestar Galactica, Britain's Got Talent, The Voice and Love Island. With strong expertise in extending television beyond traditional screens and developing cross-platform strategies across social media, TV, streaming VoD, apps and gaming.

Witter bridges editorial vision with commercial performance. Her background in creating branded content solutions enables unique commercial and creative partnerships that transform audience insights into compelling narratives. Her award-winning campaigns highlight her talent for blending creativity with commercial impact.