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Broadcast Digital Awards

Becky Gardner

Head of Originals, LADstudios

Becky is Head of Originals for LADstudios. As Lead, Becky builds the strategic vision of LADstudios to include commercial and creative opportunities across the business’s original video IP, channels, show brands and branded entertainment offerings. Becky oversees original content creation across some of LADbible Group’s celebrated brands which include LADbible, UNILAD and Tyla. 

Becky has driven the success of LADstudios and its portfolio of all original programming, spanning shows such as Snack Wars, Minutes With and Agree to Disagree to deliver strong, returnable, recognisable and iconic digital formats, which has resulted in an audience of nearly 3 million subscribers on flagship channel LADbible TV.

Becky’s knowledge and understanding of Gen Z and Millennial audiences means that she has developed quick to grasp, high impact formats that have ultimately shaped the way celebrity junkets are made and seen across the digital landscape.