Helen Cooke is a Creative Director, most recently for Objective Entertainment and Betty, leading on series including Naked Education and The Truth About the Skinny Jab for Channel 4, Fred’s Last Resort for E4, and Gino’s Italy for ITV.

Cooke joined Betty from Crackit, where she was Head of Non-Scripted. Prior to this she was Head of Popular Factual for Studio Ramsay, creating and executive producing ITV’s fixed rig show The Savoy and the Gordon, Gino and Fred: Road Trip series.