Speakers

Broadcast Digital Awards 2022
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Holly Bott

Holly Bott

YMU Entertainment

UK MD

Holly Bott is one of the UK’s leading female board level entertainment executives and holds the role of UK Managing Director of YMU Entertainment; a division of the global integrated talent management company YMU Group. 

The Group operates across the Sport, Music, Drama, Comedy and Entertainment specialisms, with Holly leading the 60+ strong UK Entertainment team to develop, guide and execute the careers of a stable of world-class talent including Clara Amfo, Ant and Dec, Fearne Cotton, David Walliams, Claudia Winkleman, Rylan, Gabby Logan, Tom Daley and more. 

Holly’s background within senior level strategy and planning roles began with 6 ½ years as a Senior Planner at SYCO (Sony Music), overseeing and spearheading global strategy for artists such as 1 Direction and Little Mix. From here, she moved into a Group Head of Strategy position at management agency James Grant Group, which would later rebrand and form part of the YMU Group of companies.  

Across the last 7 years Holly’s role within YMU Group has seen her responsible for the commercial success of the TV presenters, hosts, specialists and broadcasters that make up the 75+ clients within the division.  

Her unparalleled knowledge and expertise of how to authentically build, nurture and guide - both talent and teams - within this space has seen her invited to speak on panels including IMS Ibiza, Adweek (with client Fearne Cotton) and the judging panel at the 2021 Podcast Award.