Luci Sanan is an expert in IP strategy and  branded entertainment, with a focus on digital and brand distribution.  With 20 year’s experience, Luci has deep industry knowledge having worked at IMG, DRG, Banijay and Content FilmTV in distribution roles before spending 7 years in the senior management team in the content division of Dentsu; one of the world’s largest advertising networks where she was responsible for IP investment and distribution; working with some of the world’s biggest brands.  

In 2023, Luci set up consultancy agency 53 Degrees North Media to harness her skills across the industry to support producers, media owners and brands.  Luci’s works with IP creators and agencies to maximise the full potential of their IP across all rights and territories. She is co-founder of the Branded Entertainment Forum at Ad Week Europe, and Founder of social mobility charity 53 Degrees North Media Academy.