Luke Hales is SVP of brand and content strategy at MTV Entertainment Studios. In this role, he is responsible for MTV and Comedy Central brands and channels, locally in the UK as well as in multiple international markets. He also overseas all local original content for MTVE Studios in Aus, UK and Canada.

Prior to this role at Paramount, Luke was Channel Director of Dave where he was responsible for every aspect of the channel brand, content and overall strategy. During his tenure there, he helped launch multiple new comedy and factual shows, won numerous Broadcast Digital Awards – including Channel of the Year - as well as Bafta’s for Taskmaster and Big Zuu’s Big Eats.